An imaginary commission. A very real method.
An imaginary commission for a new release: the website must invite the audience in without giving away the film's most important secret.
OPEN THE COMMISSIONIndependent hypothetical design studies. Not affiliated with the filmmakers, studios or rightsholders.
We propose an official pre-release destination for Psycho: a suspense-led homepage, verified screenings, and a professional press kit.
Deliverable: premium film landing + screenings + press.
Hitchcock controlled the way audiences entered screenings.
READ THE HISTORICAL SOURCE ↗Viewers need an immediate, spoiler-safe path to showtimes. Journalists and festivals need a direct route to press.
Deliverable: separate audience journeys.
A changing fictional mythology lived online.
READ THE HISTORICAL SOURCE ↗Build around a spoiler-safe promise and approved teaser copy.
Deliverable: message and spoiler policy.
The 1979 poster showed a glowing, cracked egg. It invited curiosity without revealing the creature.
READ THE HISTORICAL SOURCE ↗High-contrast monochrome, geometric headlines, carefully timed rules.
Deliverable: accessible art direction.
Consistent breadcrumbs across media.
READ THE HISTORICAL SOURCE ↗Plan home, screenings and press routes with approved materials.
Deliverable: content map.
Online clues can reward careful visitors.
READ THE HISTORICAL SOURCE ↗Teaser, verified screenings and press downloads drive real outcomes.
Deliverable: measurable conversion paths.
Audiences asked for screenings in their own cities.
READ THE HISTORICAL SOURCE ↗Responsive, accessible and spoiler-safe, with a clear acceptance checklist.
Deliverable: defined MVP and handover.
Illusion-O was a physical choice that changed what viewers saw.
READ THE HISTORICAL SOURCE ↗THE COMPLETED BRIEF
Not a moodboard. A proposal with deliverables, constraints and the practical routes your film actually needs.
Your film knows when to reveal its secrets. Its website should know too.
Our proposal is a restrained, accessible digital premiere experience. The site introduces a place and a question, and leads to the real film without disclosing its central secret.
Official film landing, verified showtimes, press kit and spoiler-safe journey.
Audience and industry routes remain visible and clear.
Reveal atmosphere, not the answer.
High contrast and restraint; no unlicensed art.
Home, Screenings and Press.
Watch teaser, find real screenings, download press materials.
Accessibility, responsive build, rights clearance and acceptance checklist.
Independent hypothetical design study. No involvement with or endorsement by the filmmakers or rights holders. Prices, rights and release dates require real client approval.
YOUR FILM / YOUR COMMISSION
Tell us what you're making. We can prepare a free personalized homepage prototype within 24 hours after accepting your brief, subject to availability. No obligation to proceed.
Submitting a request does not guarantee acceptance or start the 24-hour prototype period. We'll contact you as soon as we receive your request and confirm when preparation of your prototype begins.